Case Study Reveals: The 3 Key Changes We Made To
Help Dawn Finally Break Past Slow & Steady Growth
Background of Dawn Wiggins
Professional Background:
Licensed therapist specializing in divorce therapy.
Host of the "Dear Divorce Diary" podcast, aimed at helping women navigate and rebuild their lives post-divorce.
Over a decade of experience in providing therapeutic services and counseling.
She's super passionate about personal growth and transformation.
And seeks to make a significant impact by sharing her expertise and insights through her podcast but found herself stuck struggling to grow.
BUT'S HERE'S WHAT SHE HAD TO SAY:
What Dawn Experienced Before Joining GMLA:
Flatlined and declining growth in podcast listenership
Exhausted her current marketing strategies without significant improvement.
Felt frustrated and doubted the viability of the podcast despite having natural talent and passion for the subject.
What Made Dawn Decide To Join Our Personalised 1-1 Podcast Growth Program:
Recognized the limitations of her current knowledge and marketing strategies.
Seeking guidance after a period of manifesting and receiving a timely, insightful email from the Get More Listeners team.
Attracted by the value provided upfront in the pitch, sparking curiosity about the potential deeper value of the program.
What Dawn Tried Before Working with Get More Listeners
Here you go:
Invested in Facebook ads, including a mini-course on Facebook ads for podcasts.
Launched a billboard campaign in Times Square; exciting but not highly effective.
Relied on long-form content strategy for website SEO to drive traffic and growth.
Consistently focused on improving website SEO for organic reach and podcast visibility.
Engaged in social media marketing intermittently without a consistent strategy.
Lacked consistency in emailing the subscriber list to keep the audience engaged.
Cool So, What Were Specific Changes We Implemented:
Like most podcasters, they believed Podcast SEO was:
Podcast SEO Enhancements.
Rebranded Her Show.
Guesting on top shows in her niche.
Podcast SEO Enhancements:
She knew the power of SEO (google) but didn't know how to effectively rank her show higher on Apple & Spotify (Podcast SEO). So we helped her become more discoverable.
We updated old episode titles to include the highly searched keyword, and making them far more attractive to the listeners she wanted to reach.
Introduced a new show notes format. Also added the right keyword and made sure the show notes turned more strangers into listeners.
And made strategic SEO changes to improve visibility, we picked specific keywords that we wanted to rank for not just one so she could be found in more places when listeners where searching on Apple & Spotify.
Our team removes the grunt work from this process, conducting in-depth keyword research, and building out the entire Podcast SEO Strategy for our clients.
We then have monthly audits to make sure our client's visibility is improving on Apple & Spotify.
And that's exactly what we did for Dawn.
Our Process For Rebranding:
We conducted a light rebrand of the show.
This allowed us to communicate who her show was for clearly.
We packaged the show in a more exciting way to attract the listeners she wanted to reach.
Main changes:
Cover Art and Show Name.
The state of her cover art + show name BEFORE rebranding:
The state of her cover art + show name AFTER rebranding:
We added a subtitle to her show name to:
Further clarify who the show was for (people looking for a fresh perspective not the conventional wisdom)
Speak to the pain point of her listeners (people who are still grieving)
Speak to the desired outcome they wanted (building a life of confidence after a divorce)
Add highly searched and relevant keywords (Grief, Building Confidence, Life After Divorce)
We changed her cover art to embody what her show was about.
From broken to healed.
We want to ensure the cover art shows the transformation her podcast promised.
This kept her branding consistent to attracted the right listeners we wanted to reach.
Guesting On Other Podcasts:
She's now featured on other shows, gaining even more visibility and credibility through strategic guest appearances on other highly relevant podcasts.
Guesting is a great way to:
Guesting on other podcasts is your shortcut to a wider listener base.
Guest appearances deliver faster results than relying on your show's guests to attract new listeners
Each podcast has a unique audience, constantly exposing you to new listeners.
The more shows you guest on the more discovery points you create to drive more growth for your show
This is an ongoing monthly process; since we have a podcast that's proven to keep listeners around, all she has to do each month is feature as a guest on a couple of shows (the more, the better), and she'll get exposed to a new listener base each times.
Our team finds, vets, and qualifies each show based on what our clients want.
We then create a high-converting pitching script to get them to book on top shows consistently each month.
Finally, we give our clients the systems we've built over the last three years so they can automate the entire process of getting positive responses and booking.
The Results:
Guesting is a great way to:
Growing faster than ever before (from 900 to 3400+ monthly downloads).
Higher engagement and more interaction with listeners on Instagram.
Increased inquiries for one-on-one therapy sessions and a pipeline for potential clients.
New business opportunities in development for a group coaching program because of the audience growth.
More low-ticket sales trickling in on autopilot.
Because Dawn ditched the guesswork and followed a proven strategy for growth...
Because we were intentional.
Because she had a team...
Dawn was able to break past her plateau, significantly grow her podcast audience and open up new avenues for business expansion.
She finally turned her slow-growth podcast into a rapidly growing positive ROI show.
I hope the case study helps you grow.
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